Visit Whaley Bridge CIC customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- How to complain
Contact details
Email: hello@visitwhaleybridge.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery and third party referrals:
- Names and contact details
- Service use history
- Information about lifestyle, interests or personal history
- Website user information (including user journeys and cookie tracking)
- Information relating to compliments or complaints
We collect or use the following personal information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
- Website and app user journey information
- Records of consent, where appropriate
- Email engagement data (including open rates and click-through rates), collected via MailerLite
We use MailerLite to manage our email newsletters and marketing communications. MailerLite acts as a data processor on our behalf and stores subscriber information on our behalf. You can view MailerLite’s privacy policy at www.mailerlite.com/legal/privacy-policy.
We collect or use the following personal information to comply with legal requirements:
- Name
- Contact information
- Any other personal information required to comply with legal obligations
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Video recordings of public areas
- Audio recordings of public areas
Cookies and website analytics
We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to collect data such as:
- Pages visited and time spent on each page
- How you arrived at our website (e.g. search engine, social media)
- Your approximate location (country/region level only)
- Device and browser type
This data is anonymised and aggregated — we cannot identify you personally from it. Google Analytics data is processed by Google and may be transferred outside the UK. You can find out more about how Google uses this data at policies.google.com/privacy.
You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
Lawful bases and data protection rights
Our lawful bases for collecting or using personal information to provide services and goods, including delivery and third party referrals are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our lawful bases for collecting or using personal information to comply with legal requirements are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Where we get personal information from
- Directly from you
- Charities or voluntary sector organisations
- Publicly available sources
- Councils and other public sector organisations
- Market research organisations
- Suppliers and service providers
- Third party tools and platforms, including Google Analytics and MailerLite
How long we keep information
- Newsletter subscriber email addresses — until you unsubscribe
- MailerLite engagement data (open rates, clicks) — retained while you remain a subscriber and deleted within 30 days of unsubscription
- Google Analytics data — retained for 26 months (Google’s default retention period), after which it is automatically deleted
For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
Information Commissioner’s Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: https://www.ico.org.uk/make-a-complaint